Our Company

Our Company: Students On Broadway

We are a Destination Management Company (DMC) / Receptive Operator that is best known for delivering a superior level of on-the-ground service for Arts-Inspired Student Groups, from around the globe, traveling to New York City, Orlando, Chicago, Los Angeles, Honolulu & beyond... We custom craft & operate in-bound travel experiences for Bands, Orchestras, Choirs, Dance Troupes, Drama & Theater Companies of 20 to 500+.

The Students On Broadway difference is a group centric T.E.A.M. Leadership approach to on-tour ground management.

After Experiencing T.E.A.M. Directors, Boosters & Professional Trip Planners have opined that our Red-Jacket Team sets the standard for best practices for on-the-ground student group management.  We were thoroughly impressed with the quality of service and the seamless coordination of the activities. It is clear that your dedication to client satisfaction is deeply ingrained in your operation!! The attentiveness and professionalism demonstrated by your team significantly enhanced our experience” (received 5/28/25).

This sentiment rings especially true on our home turf, New York City!

Most noteworthy is the extensive work we do on behalf of some of the Bands selected to strut their stuff in the Nation’s most coveted and sought after performance opportunity, the Macy*s Thanksgiving Day Parade.

The “home court advantage” of being headquartered in Times Square, NYC enables Students On Broadway to fully implement its unique T.E.A.M. (Together, Each, Accomplishes, More) approach to ground management designed to mitigate risk and balance safety with a superior NYC Experience.

The pulse of SBNYC consists of its Field Talent, Management and Support Teams working in sync, collectively understanding, acknowledging, and embracing that our city is front and center whenever there is a circumstance of significance, whatever that circumstance might be.

With years of combined experience, our team adapts, modifies, and operationally adjusts as needed to the ever-changing security landscape that is NYC. The entire SBNYC Team participates in an annual “all-hands-on-deck” safety awareness briefing conducted by the NYPD Community Affairs Times Square Division. This is the same unit that is tasked with the responsibility of overseeing large-scale events in Times Square like the New Year’s Eve Ball Drop, and the Macy*s Thanksgiving Day Parade.

When Service Excellence, Experience & Attention to Detail Matters… Students On Broadway